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Articles tagged with: Marketing

getting things done, headline »

[13 Apr 2015 | No Comment | ]
I need a Business Plan!

One of the biggest reasons that people don’t do things is that they don’t know how. If they did know how, would that make it easier for them?
That’s definitely true of writing business plans, and although there are scores of books and websites out there which all claim to help, the “business plan” still seems to be a huge challenge. So here’s my simple recipe. And all you need is just three (good old fashioned) sheets of paper.

Growth
Year on year growth of 20% would be great. If you don’t have …

headline, on the bridge »

[24 Mar 2011 | No Comment | ]
What the Budget means for you

On Thursday 24 March 2011 the headline story on page 1 of The Times was about a cut in the cost of petrol (and diesel) and much fanfare about how “great” this was. By paragraph 3 the cynics amongst us will be reminded of the mantra “don’t believe the marketing”.
According to the report, and according to HM Treasury, it will cost £3 less to fill up the average family car.

That assumes that your average family car has a 300 litre petrol tank. Now, I’m not sure about you, but my …

marketing »

[2 Dec 2010 | No Comment | ]
The basic principles of business do not change

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The first rule of marketing – don’t believe the marketing!

If you’re like me, every so often you check Eventbrite and similar sites to see what interesting seminars and events are coming up. And a couple of weeks ago I was enticed by this one . . .
How to target social media influencers
. . . so I registered. I attended the event this morning, 2 Dec …

finance »

[14 Oct 2009 | No Comment | ]

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More Profit in Less Time – The Wednesday Tip
Most of our referrals mainly come from existing clients. That’s true of most businesses. And yet we still go networking, and attend things like Chamber of Commerce meetings.

If we really analysed our best source of referrals, we might be a little circumspect about where we go looking for them. It’s also true that you get your best referrals from your best …

marketing »

[19 Aug 2009 | No Comment | ]

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More Profit in Less Time – The Wednesday Tip
We are told that Henry Ford once said that if he was down to his last dollar he would spend it on advertising. Many business advisors will tell you that it’s all about marketing and (in the case of B&Q or Ryan Air) you can even run a business on the basis of a marketing message alone. I was told to …

marketing »

[29 Jul 2009 | No Comment | ]

More Profit in Less Time – The Wednesday Tip
There is a saying that does the rounds in business circles, and allegedly it is a modern, ancient Chinese proverb, so try saying this in your mock Chinese accent:
“Man who stand on top of hill with mouth wide open, wait long time for aromatic duck to fly in.”
Basically, that means if you’re sitting around waiting for the phone to ring, waiting for the business to come your way, you’ve got a long wait! It’s time to work on a more productive marketing …

marketing »

[25 Jun 2009 | No Comment | ]

Technology Thursday

It’s getting on for one year since I signed up to Twitter and it’s only in the last few days that they have begun to carry adverts. The “free” service clearly would not have been sustainable. The ads are in the side bar and are called “sponsored definitions”.
It will be interesting to see how many ads and links they will be prepared to carry. There is also speculation that Twitter will be able to introduce custom made tweets so that their preferred  messages are interspersed with the tweets of …

marketing »

[24 Jun 2009 | No Comment | ]

More Profit in Less Time – The Wednesday Tip
There’s a formula based on the three main divisions in any business, Operations, Finance and Marketing. How do those divisions perform in your business? Give each one of them a score out of 10 for their effectiveness.
If your small business is like most others in the UK, then Ops will be good, and Marketing will be low. How’s your financial position?
Research shows that your financial position is a function of how good your Ops and Marketing are. If you score poorly on …

marketing »

[16 Jun 2009 | No Comment | ]

Tuesday Financial Focus
Small businesses in the UK tend to make 3 attempts to sell to a particular customer and if they don’t bite, they give up.
Customers in the UK tend to wait until the 7th approach before they are inclined to buy. I have always said that you need to have a policy of 8 touches, whether that’s an e-mail, a phone call, an advert or whatever. If you only try 3 times then you are on a hiding to nothing.
Marketing expert Rod Sloane now tells me that one in …

marketing »

[2 Jun 2009 | No Comment | ]

Tuesday Financial Focus
There are 3 easy to spot buying signals.
I spent a couple of hours this morning with my BNI group, looking at how we can find new business, and how we can look out for referral opportunities for one another. In the course of the discussion we agreed that, before we have any chance of spotting the buying signals for somebody else’s goods or services, we have first to be good at spotting buying signals for our own business.
If you want to know what the 3 obvious signals are, …